From the very first minute, the only concern we had was with pre-production, and more specifically 2 aspects: The Talents, and the Locations.
Six days on the road with a crew of 8 people meant we had to produce on average at least 3 videos per day, as well as a series of stills to go with it. And all of this with the shoot taking place, of course, in Ireland, while the pre-production was lead by a small team of 3 in Publicis' London office.
So to make sure we wouldn't end up with Irish hosts who would be uncomfortable in front of the camera, we sent our favourite Director (Stuart Black) along to pick the talents and develop the narratives we would be focusing on during the shoot.
A huge part of this was, of course, the ability to use Tourism Ireland and their connections to source partners for both talents and locations we would have never had access to otherwise, especially in such a short time.
While this was taking place in the offices of Publicis, we started pulling together the people who would be our crew for the week-long shoot. It was paramount, for the success of this project, that we had the right director and crew to make the hosts feel comfortable and get the most out each of them. Logistics were handled by Space66, Film/Photo Equipment, crew and transport was sourced by Soda Visual.